Why Kamala Harris lost to Donald Trump

There wasn't any one factor that drove the outcome - but Trump was able to tap into a global wave of anti-incumbency and resentment and portray himself as the "outsider" candidate with media help.

Happy New Year.

It’s been over two months since we learned how our nation’s Electoral College votes would be allocated in the 2024 presidential election. Many election postmortems have been published in that time; today, on behalf of our team at NPI, we’re pleased to publish ours. I’ve been writing it for a long time and it’s a long read.

I hope our analysis and insights are helpful to you.